Nina Lekhi is a name that every Indian woman is familiar with. The founder and owner of Baggit, a popular handbag brand in India, Nina has made a name for herself in the fashion industry with her stylish, trendy and affordable handbags.
From a humble beginning to a multi-crore enterprise, Nina’s journey is an inspiration to many young entrepreneurs in India. Let’s take a closer look at her journey and how she built her empire.
The Early Days
Nina Lekhi was born and brought up in Mumbai. After completing her education, she started working as a freelance designer. In 1985, at the age of 18, she started designing bags from her house in Mumbai. Her first clients were friends and family who loved her designs and quality.
The Turning Point
In 1990, Nina decided to take her business to the next level and opened her first store in Mumbai. She named her brand “Baggit,” which means “the little bag” in Hindi. The brand’s focus was on creating high-quality, fashionable bags that were affordable to the Indian middle class.
Initially, the business was slow, but Nina did not give up. She worked hard to create unique designs that would stand out in a crowded market. Her efforts paid off, and Baggit started gaining popularity among Indian women.
The Growth
In the early 2000s, Baggit started expanding its reach by opening stores in different parts of India. The brand’s affordable pricing and trendy designs made it popular among women from all walks of life. Today, Baggit has over 100 stores in India and a presence in over 3,000 multi-brand outlets.
Apart from handbags, Baggit also offers a range of accessories like wallets, belts, and mobile phone covers. The brand has also expanded its product range to include men’s bags and accessories.
Nina’s Philosophy
Nina Lekhi’s success story is not just about building a successful business. It’s also about creating a brand that is socially responsible. Baggit is a vegan brand that uses only non-leather materials. The brand also supports various social causes, including education for underprivileged children and empowering women.
Nina believes that success is not just about making money but also about creating a positive impact on society. She has won several awards for her contribution to the Indian fashion industry and her social work.
Nina Lekhi’s journey is an inspiration to anyone who wants to become a successful entrepreneur. From a small home-based business to a multi-crore empire, Nina has proved that with hard work, determination, and a passion for what you do, anything is possible.
Nina’s story is also a testament to the fact that being socially responsible can be an essential ingredient for business success. By building a brand that is not only fashionable but also eco-friendly and socially responsible, Nina has shown that doing good can also be good for business.
Baggit is not just a brand; it’s a reflection of Nina’s vision and philosophy. It’s a brand that every Indian woman can relate to and be proud of.