Amul, India’s iconic dairy brand, is set to make its debut in the European market by the end of
this month, with plans to first introduce its products in Spain. Following this, the Gujarat
Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, intends to
expand further across Europe. This marks a significant step for the company, which has already
made its presence felt in the United States.
GCMMF’s Managing Director, Jayen S. Mehta, confirmed the expansion during his address at
the annual convocation of the Indian Institute of Foreign Trade (IIFT) in New Delhi on Monday.
He stated, “We will be launching milk and fresh dairy products in Europe by the end of this
month.” He further highlighted that Spain would be the initial market for Amul’s products, with
future plans to extend the brand’s reach to other European nations.
Amul, which is currently valued at ₹80,000 crore, is one of the largest and most recognized
dairy brands in the world. It is owned by over 36 lakh (3.6 million) farmers across India, many of
whom are small and marginal producers. The brand’s expansion into Europe comes after its
successful foray into the United States earlier this year, where Amul launched four varieties of
milk aimed at catering to the Indian and broader Asian diaspora.
Mehta also touched upon the challenges faced by the Indian dairy industry due to non-tariff
barriers in various international markets. He emphasized that the removal of such barriers would
help boost India’s dairy exports and create better opportunities for producers. “Milk is not just a
product; it’s a livelihood for over 10 crore families in India,” Mehta said, urging greater market
access for Indian dairy goods.
India imposes a 30% import duty on dairy products, which has posed a challenge for
international dairy players, but Amul’s global expansion strategy reflects its confidence in
overcoming these hurdles
