Fashion
Fashion India News Science

Twin sisters are making clothes from air, aims to curb pollution from the fashion industry.

Twin sisters, driven by a passion for sustainable fashion, have embarked on a groundbreaking journey to create clothes from air. This innovative approach aims to tackle the pervasive pollution issues stemming from the conventional practices within the fashion industry. In a world where fast fashion often contributes to environmental degradation, their endeavor stands out as […]

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Heena Modi - Bespoke Fashion Outfits
Fashion

HEENA MODI STUN THE CROWDS WITH HER BESPOKE FASHION OUTFITS

Bespoke fashion refers to the creation of custom-made clothing that is tailored specifically to an individual’s measurements, style preferences, and personal characteristics. The term “bespoke” originated in the world of British tailoring and is often associated with high-quality craftsmanship and attention to detail. In the realm of bespoke fashion, every aspect of the garment is […]

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Summer Latest Pastel Collection.
Fashion

LOOK OUT FOR THE LATEST COLLECTION FROM ‘SUMMER’ THIS PASTEL SEASON.

In this burgeoning industry of fast fashion brands, it is necessary to grant recognition to young individuals with potential in the field. The fashion brand Summer, which merely sold scrunchies as a startup and grew into a fast fashion e-commerce brand conferring to everyday trends. The founder of Summer, Meha. SV says, “I wanted to […]

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A young entrepreneur holding a sketchbook, representing the launch of the 'Casper' daily couture brand.
Fashion

Positive Day Newspaper had the chance to interview a dynamic young personality who aims to soft launch her very own daily couture brand – ‘Casper.’

Growing up with a mother who is a successful entrepreneur and runs her own fashion label instilled a sense of responsibility in Zeal Modi to build something of her own too. She has always had a strong work ethic and started working towards launching ‘Casper’ at the tender age of 16 years old. She observed […]

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Indian designers showcasing their unique creations on an international stage.
Fashion

Indian Designers Are Now Carving a Niche For Themselves Worldwide.

Indian designers are gaining worldwide recognition for their unique and innovative design concepts that combine traditional Indian artistry with modern techniques. The global design community is increasingly acknowledging Indian designers for their creativity and excellence in various fields, including fashion, textiles, interiors, graphic design, and industrial design.     In the fashion industry, Indian designers […]

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Indian weddings and the Indian fashion industry
Beauty Fashion

Significance of Weddings in the Indian Fashion Industry

Tradition has long dictated the ebbs and flows of the typical Indian wedding. This is especially true for the nuptials, with festivities typically planned between October and January. The reasons for choosing this select window are both poetic and prosaic. While the former regards the season as auspicious, especially given its proximity to Navratri and […]

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South Asian Bridal Industry and Whatsapp Empire
Fashion

The South Asian Bridal Industry Has Created a Whatsapp Empire

The thriving Indian Wedding Industry has seen its fair share of ups and downs but after the Covid Pandemic, all the designers are looking at major shifts in operation. The textile market in India caters to not only Indian brides but also to all those Indians living abroad who are planning to get married. The […]

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Indian bride wearing sustainable bridal wear in the wedding industry.
Fashion

As the wedding industry recovers, designers reimagine Indian bridal wear as sustainable with online-offline presence

The COVID pandemic thrust a dry spell upon all retail stores, and like most other industries, the highly valued Indian wedding industry was also hit hard. Valued at $50 billion dollars by a KPMG report in 2017, the Indian wedding industry is a money-churning machine that follows an upward trajectory. During the pandemic, although weddings […]

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Beauty Fashion

Nykaa Fashion’s strong growth projects the rise of online fashion retailers in India.

Nykaa fashion, a Nykaa-parent FSN E-commerce Ventures Ltd. subsidiary, has logged steady progress since its introduction and continues to grow consistently. Nykaa Fashion competes with Myntra, Ajio, Tata Cliq, and Amazon Fashion and Flipkart Fashion. Although the new venture is yet to turn profitable, analysts don’t seem too concerned. “Losses in the fashion business may […]

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Couple in stylish winter wedding attire.
Fashion

Prepare For The Winter Wedding Season With Style

Everyone is excited for this wedding season which comes after a 2-year pandemic break, and being a winter wedding, there are several looks you can serve. We have a few tips and tricks up our sleeve to have you looking your best without having to compromise on your comfort. Regarding fabrics, silk and velvet will […]

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