Bakery products are a grocery staple in India, with bread and biscuits being consumed daily. This makes the bakery category ideally placed to respond to growing concerns across the market around the need to live healthier lifestyles.
A rise in lifestyle diseases and growing environmental hazards have prompted Indian consumers to push health up the priority list and the need to do that has been accelerated after the spread of COVID-19. According to Mintel research, almost three out of four Indians have put healthy eating as a higher priority compared to before the outbreak.
A rise in lifestyle diseases, such as diabetes, and growing environmental hazards have made Indian consumers far more aware of seeking out healthy foods, and bakery is well placed to respond. A lot of bakeries in India have risen up to the challenge by including multigrain and wholegrain breads in their shops. They have also started pairing indulgence with health benefits and creating baked goods that fit effortlessly into healthy lifestyles.
They are doing by ensuring their products have vitamins, minerals and proteins for a guilt free binge. We still have a long way to go as far as gluten free products are concerned by this is certainly a step in the right direction.
Atul Vekariya
Founder of Atul Bakery