The coronavirus pandemic has increased demand for healthy and functional bakery items like multigrain, nuts and other beneficial ingredients. Consumers are purchasing a variety of bakery products that are high on the health quotient, as it has been seen that people suffering from lifestyle diseases such as diabetes, high blood pressure and obesity are more prone to the deadly infection.
The conscientious consumer is now looking for multigrain, wholegrain, speciality, ethnic and seeded pieces of bread instead of White bread. Using lesser-known grains such as millet and ragi will gain precedence over regular flour in the baked products segment. Multiple companies, including Atul Bakery, noted this shift.
Atul Bakery is a well-known bakery chain in India founded in 1952 by Mr Atul Vora. The bakery is committed to using high-quality ingredients and maintaining strict hygiene standards to ensure its products are fresh, tasty, and safe for consumption. Their loyal customer base now looks to them to provide for their ever-changing needs. They do that by regularly updating and advancing their products that fit the latest trends and interests.