In this burgeoning industry of fast fashion brands, it is necessary to grant recognition to young individuals with potential in the field. The fashion brand Summer, which merely sold scrunchies as a startup and grew into a fast fashion e-commerce brand conferring to everyday trends. The founder of Summer, Meha. SV says, “I wanted to start a clothing brand in 9th grade. Summer is a 9th grader’s dream come true.”
Summer grew out of a love between family and friends as it showcased a community coming together to help a small scale business grow. All the photos on its website – www.summeronline.in are taken by friends and the ones modelling are also friends. Summer being a fast fashion brand, is highly sustainable as it doesn’t overstock its inventory. Amid a plethora of fashion brands on Instagram, Summer has carved a niche for itself by launching economically viable and superior quality products.
Meha.SV also states that, “Anyone who thinks of starting an ecommerce business, should definitely give it a try. Running it is going to be difficult, but it’s not impossible.” Being a young entrepreneur, Meha has plenty of dynamic new ideas in designing and catering to needs of ongoing trends.
To conclude, she says “Everyone learns from their mistakes, but one should also learn from other’s mistakes. Connecting with people in the same field and speaking to them is important. Do not repeat mistakes someone else already made, learn from the community. Networking is as important as anything.”
