Shivdeep Cycles: A Story of Growth and Success in Surat
Shivdeep Cycles is a well-known name in the world of bicycles in Surat, India. The company has come a long way since its humble beginnings, growing into a successful business that provides quality bicycles to its customers. Let’s take a closer look at the growth of Shivdeep Cycles in Surat.
Founding and Early Days
Shivdeep Cycles was founded in 1991 by Mr Pratap Goswami, a young entrepreneur passionate about cycling. He started the business with a small shop in Surat that sold basic bicycles and spare parts. At the time, the bicycle market in Surat was highly competitive, with many established players dominating the market.
However, Mr Pratap was determined to succeed and focused on providing quality products and excellent customer service. He ensured his shop had a wide range of bicycles, including high-end models and accessories, which set him apart from his competitors. Shivdeep Cycles is the only store in Surat which sells bicycles of up to 12 Lakhs. Their premium, high-end models brought the world of competitive cycling to Surat.
Expansion and Growth
As Shivdeep Cycles began establishing itself in the Surat market, Mr Naren Goswami (Pratap Goswami’s elder son) saw an opportunity to expand their business. He opened a second store in a different part of the city, which proved successful. The new store was more extensive and modern than the first one, quickly becoming a popular destination for cyclists in the city.
Encouraged by this success, Mr Naren Goswami continued to expand his business. The company also started manufacturing its own bicycles under the Shivdeep brand, which were known for their quality and affordability. Their efforts aimed to create a fitness community in Surat that regularly participated and engaged in high-octane cycling events—boosting the overall health and fitness of the city. They also have one of the most extensive distributorship networks and take part in consulting other upcoming brands on how they can reach their target audience and establish themselves in the market.
Today, Shivdeep Cycles employs a team of experienced professionals passionate about cycling and dedicated to providing excellent customer service. They also cater to the needs of professional athletes and have served more than 7500 customers to date.
Future Plans
The company has come a long way but is not content to rest on its laurels. Mr Dipen Goswami (Pratap Goswami’s younger son) has ambitious plans for the future, including expanding the company’s reach beyond Surat and other parts of India.
To achieve this, they invest in new technology and marketing strategies to increase their brand awareness and attract new customers. They have also started a completely new and unique initiative called ‘picknfix’, which will assist people in having all their cycling needs met right at their doorstep. No more waiting for days to fix a puncture or oil a squeaky hinge. This speedy new service will pick up your cycle – fix it, and bring it back to you all shiny and new.
No other cycle provider in India offers this convenient and reliable service. Although the service is already available, the company is developing an app to make this service even easier to access. This is the best time to buy a shiny new bicycle for yourself or your loved ones from Shivdeep Cycles.
Mr Dipen and Naren Goswami
Owner of Shivdeep Cycles
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