SGEMA Cricket Glam 2023
We call upon event managers, light vendors, music artists, sound managers, etc. people to help organise an event and then enjoy it to our fullest. But SGEMA (South Gujarat Event Management Association) thought of something extraordinarily new, a social gathering for those who usually help organise events for us. “Glam Cricket” is an event that occurs every year in Surat, organised by SGEMA, where event managers, vendors, and everyone meet to play cricket!
There are a total of eight teams present, each owned by different companies – Event Fabric Suppliers (EFS), Shikhar, Paradise (Media Partner), DPSL, Culture Media, Charli Events, Ramayan Farms, and Ultimate Decors. As the names suggest, they all cater to different segments of the event management industry. Still, through this platform, instead through this intellectual property, they all come together to play cricket. This event aimed to convert “competitors” into “collaborators” and expand their business. Everyone participating is connected through the event management industry, so they have worked together. However, they have never correctly networked or gotten to expand their business together because of a lack of a proper platform to congregate in. This yearly social event helps several different businesses expand and grow. What’s more, is that people throughout India were inspired by this model labelled “Glam Cricket”, that even people in cities like Mumbai adopted and implemented it!
As the name suggests, this event was exquisite and “glamourous”, and the Glam was visible in every nook and corner of the event area. In the “Veda Wedding Lawns” (where the event occurred), a 100 by 100 ground was prepared for the eight teams to play in. The area was similar to a box cricket area, aiding non-professional contestants. There was a proper fine-dine area, with chandeliers and all the glam and plush seats. This was sponsored by several companies in Surat, like Shade & Light Photo Studio, Two The Tee, Flavours Impact, Zid Stage Works, Krishna Decors, HK Group, Allegro, Apple Farm, and many more. Only with their help could this event come to fruition this year. Many celebrities arrived as well to entertain the crowd and players. Euphony band, local artists, Dil Bagh Singh, etc., people had come voluntarily to showcase their talent and participate in this beautiful event. The pyrotechnics, cheerleaders, professional emcees, and sound effects added to the look of the match that made everyone feel like they were in the IPL!
SGEMA gave their best to deliver something out of the box for all the various companies and businesses involved here and organised a cricket tournament with the motive of “enjoying” and not “winning.” With the help of sponsors, team owners and partners, this event helped several businesses grow beyond what they could have imagined for themselves.