The fast-paced modern lifestyle, consumer disposable income, and rising temperatures in India are some of the market-moving variables that have led the fruit-based beverage industry in India to experience significant expansion in recent years. The Indian packaged fruit juices industry, currently valued at INR 1,200 crore, is anticipated to expand at a CAGR of 20% during the following five years. As the customer becomes increasingly aware of the rise in diseases and the need to be healthy, the fruit-based beverage business scrambles to keep the consumer engaged by introducing new products with seasonal fresh fruits.
Traditionally Indians love to consume fresh fruits; however, fortified and customized beverages make sure all kinds of vitamins such as A, D, C and E, are available for intake to those who often don’t have the time to purchase and cut fresh fruits. Beverage industries are also coming up with new packaging solutions focusing on sustainability; hence, innovations are happening rapidly. The major distribution channels are supermarkets, convenience stores, speciality food stores, and online retailers and an increase in the number of retail establishments has made beverages easily accessible to consumers.
With various flavours, styles and textures, there are multiple options for children, beauty-support drinks, meal-replacement food-based shakes, and many more. Options such as TAPI food’s new ‘Fruit Crush’ products line are an excellent way to intake natural vitamins and minerals without spending time in the kitchen.