As one of the largest segments in the food processing sector in India, the bakery industry offers huge opportunities for growth, innovation, and job generation. Separated into three categories, bread, biscuits, and cakes and pastries, the bakery industry reached a market value of USD 7.22 billion in 2018. As the second largest producer of biscuits after the USA, India is a key player internationally, and with the entrepreneurial spirit of Indian companies and individuals, it is one of the most exciting regions for the bakery sector.
Changing consumer habits and lifestyles are shaping the bakery industry in India. Part of a global trend, there is greater demand for healthier products and alternatives, particularly when it comes to bakery goods which are now more commonly consumed daily as opposed to being a treat. With high consumption rates, customers want baked goods that are ‘guilt-free’ and are increasingly seeking gluten-free products, or goods made with alternative ingredients such as multigrain and whole-wheat. Alongside healthier options, millennials in particular are always seeking new flavours and experiences, making flavour innovation key.
Keeping in mind all these changes in consumer habits, Atul bakery has managed to keep up with the ever-changing world of food consumption. Their efforts to keep up with innovation and always present their customers with something new make them a much beloved and sought-after brand in India. Their commitment to quality control and ethical practises also makes them trustworthy.