Despite living in a country filled with rich history, culture and craftsmanship, we often looked towards the West for acceptance and inspiration regarding everything.
The new wave of promoting ‘Made in India’ goods has brought to the forefront various companies striving to aggregate and elevate Indian skilled workers and the Indian heritage. ‘The Indian Rug’ is a success story of two sisters filled with vision and ambition who made a name for themselves in the renowned Indian carpets and rugs industry, which currently exports 90% of its product due to increasing international demand.
Indian handcrafted rugs are revered worldwide for their unique designs, durability, colour and quality. A unique approach and authenticity helped the two sisters stand out in a market littered with gems of various shapes and sizes. A commitment to serve and provide. A zeal to create their own designs and be willing to customize any composition a consumer might wish for, is hard to come by.
Apart from being innovative in their design approach, the owners also seek to revolutionize the fragmented distributorship of the industry. There are more than 2000 manufacturers of hand-crafted carpets, and ‘The Indian Rug’ aims to unite its own production centres along with multiple independent carpet-makers from various districts in India.
Despite being labour-intensive, there is a demand for alluring tufted carpets, and ‘The Indian Rug’, a company formed through intensive knowledge and research in the field, specialises in just that.
Growth in the tufted carpet industry acted as the wings of expansion for the newly formed organization. Their trust in the skill of their craftsmen, whose agility comes from generations of practising and honing their craft, their eagle eye attention towards impeccable quality and their focus on durability to ensure the production of a rigorously long-lasting product acted as the wind in their wings.
The owner truly believes in producing a carpet with “age-old stories woven in every fibre of its being, ” which excites and enthrals the viewer with its dynamic authenticity.
The Indian Rug
Visit Their Website To Know More – theindianrug.com
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