Growing up with a mother who is a successful entrepreneur and runs her own fashion label instilled a sense of responsibility in Zeal Modi to build something of her own too. She has always had a strong work ethic and started working towards launching ‘Casper’ at the tender age of 16 years old. She observed how her mother, Heena Modi worked hard to build her brand Aquarians Bridal and execute her shows while instantly acting upon new ideas that she had. This helped build her confidence to develop her own brand although she forged a path of her own by not opting for bridal couture.
Zeal draws and designs her own collection that she wishes to launch via Casper, and her designs follow the latest market trends. Her extensive study and global exposure make her privy to all sorts of designs from all over the world that she wishes to bring to India as well. Her passion for everyday couture comes from her desire to bring elegance to everyday clothes and make semi-formal dresses comfortable for working women which they can easily wear all day.
According to Zeal, today’s generation is very versatile in their fashion choices and finds comfort in their unique style. Zeal wishes to enhance and work on developing people’s personal styles through her brand so that they can truly express themselves how they want to.
Nothing is constant, and trends are ever-shifting, but even amid shifting tides, Zeal resolves to stick to her brand morals after officially launching ‘Casper’. Zeal says, ‘I will only make single-piece, single-design pieces so we don’t over-produce any garment’. In a world of fast fashion, her resolve to produce everything sustainably is remarkable. If you wish to follow Zeal’s fashion journal and know more about Casper check out her Instagram page – ‘Casper.in’.
Check more of Casper here!